T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies
T Technologies.
D / 114, Bonanza Industrial Estate,
A. C. Road, Kandivali (E),
Mumbai - 400101. India.
Cell No.: +91-9619015153
Tel No.: +91-22-28866969
E-mail: info@ttechnologies.in
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TRAI updates on new DND rule
As you may be aware of, TRAI (Telecom Regulatory Authority of India) has issued a notification dated 1st December 2010, which will be effective from 27th September 2011, and govern telemarketing in India including SMS, voice and data.

To adapt to these changing regulations, we have put in place comprehensive and robust processes that will ensure smooth migration, with prime focus on our customer’s interest.

Please find below the key highlights of the new TRAI regulations that will take effect from 27th September 2011,


  1. Starting from 27th September 2011, none of the promotional messages will be delivered to the customers who have registered for Do-Not-Disturb (DND) option on National Consumer Preference Registry (NCPR). Transactional category messages will be permitted with compliance to the guidelines provided by TRAI.

  2. Which messages are categorized as transactional messages?
    “Transactional message” means an SMS containing only—

    • Information sent to its customer(s) by the Bank or financial institution or insurance company or Credit Card Company or Access Provider pertaining to the account of that customer(s);
    • Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation;
    • Information from a registered educational institution to parents or guardians of its students;
    • Any other message as may be specified by the Authority, from time to time as “Transactional message”

  3. What messages are categorized as Promotional messages?

    “Promotional message” means message containing promotional material or advertisement of a product or service.

  4. There are 2 Categories under which the commercial (promotional) communications will be sent to the customer,

    • Fully blocked: “Fully Blocked” means stoppage of all types of commercial communication.

    • Partially Blocked: “Partially Blocked” means stoppage of all commercial communications, except SMS in respect of category or categories of preference indicated by the subscriber.

      Following preferences under partially blocked categories are available to a customer,
      1. Banking/ Insurance/ Financial products/ credit cards,
      2. Real Estate,
      3. Education,
      4. Health,
      5. Consumer goods & automobiles,
      6. Communication/ Broadcasting/ Entertainment/ IT,
      7. Tourism & Leisure

  5. How to register your preference for Fully OR Partially blocked category,
    Please CLICK HERE to view a detailed document on how to register your preference for Fully as well as Partially blocked category.

  6. Partial block category of commercial communication is only applicable to the text SMS. Voice based communication is not permitted in this category.

  7. As per regulations, no Telemarketing (Voice Call or SMS) is permitted between 9:00pm to 9:00am. Moreover, this does not include the Transactional Category of messages.

  8. Sender IDs (Headers/Mask) available for the SMS pushes,

    • Sender IDs (Headers/Mask) for Promotional messages-

      Where X stands for the code allotted to the Access provider;
      Y stands for the service area;
      N is the serial number (1-7) of partially blocked category;
      ZZZZZ indicates five digits allocated to particular telemarketer by an access Provider.

    • Sender IDs (Headers/Masks) for Transactional messages-

      Where X stands for the code allotted to the Access provider;
      Y stands for the service area;
      ZZZZZZ indicates six alphabets for company or organization sending transactional SMS.
  9. If any of your end user is registered with DND, but still wants to receive the commercial communication/information message/alert sent by you; ask them to register their preference to receive your category of message with NCPR (National Customer Preference Register). For more information on how to register preference, please CLICK HERE to download the detailed document.

Important Articles for your reference

  1. Frequently Asked Questions (FAQs)
  2. Guidelines for Telemarketers
  3. Guidelines for Customers
  4. How to register your preference on NCPR?
  5. How to Change Preference?
  6. TRAI Notification dated 1st January, 2011
  7. TRAI Notification dated 28th February, 2011
  8. TRAI Notification dated 5th September, 2011


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